Marketingul serviciilor publice

Marketingul serviciilor publice
Authors: ,
Series: Management/Marketing
Pages: 180
Publication Year: 2001
ISBN: 9738513200
O prefata de prof.univ.dr. Iacob Catoiu. Abord?nd o seama de coordonate si dimensiuni fundamentale ale uneia dintre cele mai tinere si "talentate" specializari ale marketingului in domenii nelucrative - managementul serviciilor publice - autorii acestei lucrari realizeaza o foarte importanta munca de pionierat in cercetarea stiintifica din tara noastra. O colaborare care s-a dovedit c?t se poate de fericita si un succes editorial.

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