Marketing II. Politici de marketing

Marketing II. Politici de marketing
Author:
Series: Management/Marketing
Pages: 230
Publication Year: 2002
ISBN: 9738513278
Lucrarea continua demersul de prezentare a metodelor si instrumentelor de referinta care permit intelegerea orientarii de marketing. Practic, continutul lucrarii este reprezentat de politicile de marketing la nivelul intreprinderii moderne. Potrivit autorului, daca sunt fundamentate corect strategia de piata si politicile de produs, pret, promovare si distributie permit intreprinderii moderne conectarea dinamica la cerintele mediului de marketing.

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